As business shifts, I'm curious:
A) Are you working harder? B) Do you believe in working smarter, not harder? C) Do you think the game has changed? D) All of the Above?
I believe the answer for most is D) All of the Above.
First, let's identify what's NOT changing. Customers will always want Low Price, Fast Service, and Trust.
Therefore, what is changing? It's not the game; it's the players. It's leverage. Those players are leveraging themselves to take market share, reach wider audiences, meet customer needs, and make shift happen. And the good news is, you can too!
If you agree and want to Make Shift Happen, then it begins with working harder, at figuring out how to work smarter.
The answer isn't simply "AI." Instead, how can you incorporate AI that reduces production costs, creates data insights that lead to opportunities, and speeds up projects and services? AI isn't the only answer, but it is playing a major role in lowering price and increasing speed.
The answer isn't simply more "Social Media." Instead, how do you build a thoughtful and consistent social presence? Society cares less about the company brand and more about your personal brand. You are being checked out by your clients, referral partners, and team. And what they see is your personal brand, whether you like it or not. Therefore, marketing leverage is in your Social Presence to go deeper with a wider audience, be it local or beyond.
The answer isn't simply "staffing." Instead, how can you strategically reposition employees to a changing business environment? What got you here may not get you there, so look at your org chart differently, train differently, and perhaps lead differently.
Why does this matter? Because this is what your competition is working hard to figure out. This is what I'm focused on with my clients, my Masterminds, and my own business.
What do you think? Do you agree? What's an area where you're working harder to work smarter in?
Make Shift Happen
The Build Your Niche Takeaway
The same principle that working harder to figure out how to work smarter teaches is the reason to Build Your Niche. When you know your niche, your purpose, and your ideal customer, you get remembered and referred. The game is not changing, the players are, and the leverage is in your personal brand and your advisor positioning, not just your product. Unlock your genius zone and book your 90-Minute Private Coaching session below to build the leverage that makes shift happen.
Frequently Asked Questions
How to Ignite Your Personal Brand
The 90-Minute Private Coaching session ($995) walks you through the 3-part Build Your Niche framework: your niche, your customer, and your purpose. In one session we get specific about the personal brand your clients, referral partners, and team already see. Book your session through the Build Your Niche button below.
Is AI the answer to working smarter?
AI is part of the answer, not the whole answer. Use it to reduce production costs, create data insights, and speed up projects and services. The bigger leverage is how you combine AI with a personal brand people trust, the same edge that wins when shift happens.
Why does personal brand matter more than company brand?
Society cares less about the company brand and more about the personal brand. You are being checked out by your clients, referral partners, and team, and what they see is you. The rise of the travel agent shows what happens when you shift from commodity to advisor.
What is the best way to use AI without losing my edge?
Use AI for production, research, and speed, and keep the positioning for yourself. AI hands everyone the same generic niches and frameworks, so the edge is in the specific position only you can choose. Why AI Can't Find Your Niche for You explains the gap, and the Build Your Niche session fills it.
This is part of the Build Your Niche framework: Build Your Niche.
Craig Davis is a Leadership Performance Coach and the creator of the Build Your Niche framework, helping leaders break their echo chamber, for themselves, their team, and their business.
Craig brings a unique and extremely valuable viewpoint to every conversation. Craig constantly is thinking several steps ahead of competitors and the industry.
Alex B.